The Egg That Won Instagram Just Revealed Its Feel-Good Purpose

Cheryl Sanders
February 5, 2019

Last month, an egg became the most-liked photo on Instagram ever-in just nine days, to boot.

It then provides a link to the Mental Health America website.

A 30-second Hulu advert, which was circulated around the Super Bowl, shows the egg cracking into pieces. Now, a photo of the cracked egg with football laces on it has been shared on the account. Hulu didn't disclose additional information on the World Record Egg deal, however, it could increase publicity for the Insta-famous egg and the streaming service. "The pressure of social media is getting to me". Not just that, in the video, one can hear the Egg saying, "Recently I've started to crack". The photo of a spotted egg is now sitting at over 50 million likes - way more than Kylie's 18 million likes.

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"If you're struggling, talk to someone", the egg advises before resurrecting to a happier, shell-intact form. The egg gave interviews under various egg-related pseudonyms but we didn't know the name of the human who thought the whole thing up.

Eugene was first posted on Instagram on January 4 as part of an experiment to set a new world record for its number of likes.

In an advert broadcast on U.S. streaming platform Hulu, the egg was framed as an emblem for those struggling with mental health battles.

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Ahead of the reveal, the New York Times revealed the egg's creator as Chris Godfrey, a 29-year-old ad executive in London.

"An egg has no gender, race or religion, Godfrey told The Times". The egg's move in spreading a positive message with its number of younger follows is impressive, to say the least. The viral egg is now promising some sort of "big reveal" during this year's Super Bowl, with Hulu sharing similar teasers.

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