Bird Box mania and the memes that took over the internet

Sheila Mcguire
January 1, 2019

Netflix posted the number over on its Twitter account, without revealing additional details: Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box - best first 7 days ever for a Netflix film! pic.twitter.com/uorU3cSzHR - Netflix Film (@NetflixFilm) December 28, 2018 Netflix is notoriously secretive about viewership data, and it's unclear what the number means. If it's a good show, you deserve an Emmy. I haven't seen the Sandra Bullock-led movie.

Let's just say they're having a hard time "suspending their disbelief", as they say in film and literature classes. As CBS Entertainment president Kelly Kahl somewhat skeptically tweeted, the numbers were "independently verified by. uh, Netflix". It's not as if Nielsen, or-I don't know-the accounting firm of PricewaterhouseCoopers triple-checked the numbers, like in the Oscars.

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On a special episode of Collider's horror podcast The Witching Hour, Haleigh Foutch and Perri Nemiroff offer their thoughts on Bird Box, from their favorite moments to the parts that strained credulity. Netflix told them that the 45 million accounts in question watched at least 70% of Bird Box's running time (including the credits).

So while it's hard to compare to traditional movie sales, the current top movie at the box office, Aquaman, grossed $137 million in its first week and sold close to 15 million tickets. However, that sort of statistic is mostly meaningless, because it's coming from Netflix.

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"The reason I made Bird Box is my son kept saying, "Why don't you make something for us", Sandra said during a recent SAG Conversations interview. That seems a little high: Netflix has somewhere north of 137 million subscribers.

For the entertainment industry however, it's a bigger issue. As many pointed out, with the amount of viewers who share accounts, there really is no telling how many actual people have seen Bird Box.

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