Google Year in Search 2018: Top-trending queries revealed

Sheila Mcguire
December 13, 2018

As Google has compiled the Year in Search 2018, Avicii was the 2nd most trending search topic globally of 2018 right behind the World Cup.

With both a royal wedding and baby announcement, perhaps the least surprising name on the list is Meghan Markle, the actress and activist turned royal.

The data listed only includes searches made within the United States and not on a global scale.

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Google's flagship feature, its search engine, is an immensely useful tool and is used by pretty much every person in the world who is on the internet.

From sport to referenda, the Irish public took to Google with a wide range of searches in 2018. The top personalities list also reflects this - three of the top 10 are politicians, two are sports stars, and the other five related to current affairs and news events. 2018 was also a year of tragedy.

Top-trending SA searches: World Cup fixtures, Load-shedding, Global Citizen, Zuma, Winnie Mandela, HHP, Listeriosis, Black Panther, Meghan Markle, Mac Miller.

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Under the "near me" category, people searched the most for "mobile stores near me".

By March, the movie became the highest-grossing superhero movie of all time in the USA, and was the 5th top-trending keyword of 2018. The fifth most popular "What is." search is "What is the Commonwealth". The most-searched movie in the USA was Black Panther, followed by Incredibles 2, Deadpool 2, and Avengers: Infinity War.

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