You'll Get A Bit Teary-Eyed Watching The #EltonJohnLewis Christmas Ad

Sheila Mcguire
November 16, 2018

Elton John gets pensive in his advert for John Lewis.

It is a welcome return to form for the British retailer, which turned out a surprisingly boring affair with last year's Moz the Monster.

John Lewis" flagship store on London's Oxford Street also changed its name to just "John', and shoppers were convinced they had sussed the ad out ahead of its release.

The singer, who announced he would retire from touring this year, said the advertisement brought back "warm memories" for him and his family.

The almost two-and-a-half minute ad tells the story of Elton's first piano and how it was "more than just a gift" and helped him become the musical icon he is today.

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It features John as a child receiving a piano as a Christmas present.

The clip features legendary musician Elton John and his iconic song Your Song.

In a shift in media strategy, John Lewis employees will begin sharing the 140-second ad, created by adam&eveDDB in collaboration with Rocket Entertainment, at 6am before it goes live on John Lewis's own digital channels and in shops at 8am.

After weeks of speculation, Sir Elton John has been confirmed as the star of John Lewis' festive visual offering.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

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While it's not been confirmed how much Elton has received for the Christmas campaign, he was rumoured to be in line for a £5 million pay day.

After 11 months of waiting, they've finally dropped their new Christmas ad for 2018.

However, the retailer says that figure is "wildly inaccurate" and that spend on the ad is broadly similar to previous years.

Some of its memorable campaigns in recent years include The Bear & The Hare, Monty the Penguin, Man on the Moon and Buster The Boxer.

John Lewis declined to comment again today.

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