Amazon strikes deal with Apple to sell iPhones, iPads

Pauline Obrien
November 12, 2018

Apple has announced two new replacement programs that impact the iPhone X and the 13-inch MacBook Pro without a Touch Bar. None of these products technically compete one-on-one with Amazon's - the Fire tablets are geared to the mass market while the HomePod is a notable omission in this list. Amazon used to sell select Apple products, but then they were removed, and it wasn't until recently that the Apple TV became available on Amazon again. According to a new report from CNET, Apple is gearing up to officially begin listing even more of its products on Amazon, which is the largest online retailer. Shah added that almost one-third of Apple's sales in India come from the online channel, with Flipkart selling more iPhones than Amazon until now.

Amazon does already directly sell some Apple devices, such as MacBook laptops and Beats headphones. Apple beat Wall Street's expectations for quarterly revenue and earnings per share, but shares fell after the company provided weaker-than-expected sales guidance for the holiday quarter and warned that it would stop disclosing how many iPhones it sells each quarter.

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Some brief items of note worth mentioning include the fact that if you bring in an iPhone X with a cracked display, Apple notes that the issue "will need to be resolved prior to the service" and that there "may be a cost associated with the additional fix".

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Amazon India did not respond to queries sent by Business Standard.

'We look forward to those customers having another great way to buy iPhone, iPad, Apple Watch, Mac and more'. This is because the device is a competitor to Amazon's category leading Echo devices.

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