Google makes it easier to view and purge your search history

Pauline Obrien
October 27, 2018

To try this new, easy way to delete your search history, tap on the three lines on the left side of a Google Search page. For search deletion, Google's announcement shows two options: "Delete last hour" and "Delete all search activity". The controls for removing your data are not always easy to get to though, but Google is fixing that, announcing they're introducing easier access to remove your data starting with their most popular product: Search.

Google added a link to the data management options on its main Google Search page but Google customers may open the link directly as well if they prefer to go there directly. The company says that these features are rolling out for mobile and Web users right away, and will roll it out to Android and iOS users in the coming weeks. You will, for example, be able to control things like whether you want Google to display personalised ads using your data. Now, the procedure has become easy and convenient.

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Furthermore, you can also toggle Web & App Activity, which can store the data related to your use of Google apps and services; Voice & Audio Activity, which helps Google apps like the Assistant recognize your voice; and Ad Personalization, which determines how targeted Google's ads are.

It is noted that each time a user searches through Google and logged into your account, we collect large amounts of information.

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And as your search, Google will provide quick access to privacy controls in your Google Account that are most relevant to you. First, it's now easier for users to delete and control their search data, making it more hard to target ads to them. Now Google will allow those using its products to delete the data from within the product, beginning with search. Now, you can find these review controls directly within Google Search. Google also noted that it will be expanding this experience to Maps and other Google products next year.

The investigation of Google+ was part of a larger internal review that prompted Google to overhaul some of the privacy features at a company that, until recently, has largely avoided the high-profile controversies that have engulfed tech firms like Facebook.

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This move comes a few days after the company revealed that a Google+ bug could have compromised the personal information of as many as 500,000 users.

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