Why some people are burning their Nike shoes (or pretending to)

Sheila Mcguire
September 5, 2018

President Donald Trump didn't tweet about Nike's new Colin Kaepernick ad yesterday, as we all had expected he would, but that didn't mean he was going to avoid the topic altogether. Kaepernick is one of several faces of the campaign, but he is definitely the most polarizing. "Even if it means sacrificing everything". Many questioned Nike's decision because of Kaepernick's national anthem protests and anti-cop sentiments.

On Tuesday afternoon, President Trump weighed in.

"His comments came a day after he said in an interview with the Daily Caller, that Nike partnering with the free-agent quarterback was a bad message" and "a message that shouldn't be sent".

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Since he first opined on the national anthem controversy previous year, president Trump has rarely missed an opportunity to reiterate his disgust at the NFL's failure to purge the league of ungrateful millionaires who disrespect our troops (by quietly calling attention to America's aberrantly high rate of police violence).

Dallas Cowboys owner Jerry Jones has made no secret of his opposition to the social justice protests during the national anthem. The movement picked up traction on social media, where users shared videos of themselves engaging in such behaviors.

Nike has taken a hit for the political gamble, seeing shares fall in the direct aftermath of the announcement.

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Critics on Twitter used the hashtag #JustBurnIt - a play on Nike's slogan "Just Do It" - which trended alongside #BoycottNike. "Former marine. Get ready @Nike multiply that by the millions".

Other celebrities have also expressed their support for Kaepernick, either by retweeting the ad or sharing the #ImWithKap, #JustDoIt and #TeamNike hashtags. "That's what makes America great". Bitter pill to swallow, I'm sure. #Kaepernick protested injustice w/ his #TakeAKnee stand. "Bet they anticipated it".

Last week, Kaepernick scored a legal victory in his grievance against the NFL.

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The NFL desperately wanted the case to be dropped, citing lack of evidence, but Kaepernick received a major win just a few days ago after the arbitrator ruled in favor of Kap.

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