Soft drinks prices set to spike

Virginia Carson
April 7, 2018

"Our teenagers consume almost a bathtub of sugary drinks each year on average, fuelling a worrying obesity trend", said Public Health Minister Steve Brine.

The new levy, which was announced in March 2016, will add £0.18 per litre on drinks containing 5g or more of sugar per 100ml, and £0.24 per litre on drinks containing 8g or more.

Britain's sugar tax on soft drinks came into effect on Friday, a move that will lead to some higher prices.

Shortly after the 2016 announcement, Lucozade Ribena Suntory launched Lucozade Zero in the United Kingdom, citing "the nation's changing health agenda". With sugar content higher than 8 g per 100 ml will apply the increased interest rate of 24 pence per litre.

Irn Bru, Luzocade, and Ribena, are some of the brands that have chose to slash the sugar content on their drinks.

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A note stating changes to soft drinks offering in one of London's cinemas.

The new drive took inspiration "from the worldwide iconicity of the Coca-Cola brand and how it's maintained the same authentic and original recipe" for 132 years, CCEP said.

Prices may still rise at some supermarket chains, as The Co-op have confirmed.

The research found low sugar content is the single most important factor consumers look for when seeking out healthy food, named as the top consideration by 52% of shoppers, ahead of five-a-day claims (48%) and low fat content (45%).

Tesco said it would continue to stock a full range of branded drinks, which could be more expensive or come in a smaller serving size, but estimated 85% of all the drinks it sells would be exempt from the levy.

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The two soft drink giants will keep 11g and 10.6g per 100ml in their drinks.

'As that has happened, obesity rates have continued to rise'. They may appear healthy but contain large amounts of natural sugars.

The government is particularly concerned about obesity among children and young people, with teenagers consuming more than three times the recommended amount of free sugar.

More than 60,000 children had teeth extracted in hospital past year - the equivalent to 141 operations a day. As such, these fizzy drinks will cost customers that little bit more.

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