Google reportedly looking to expand hardware-wise in India

Pauline Obrien
April 3, 2018

Google has been targeting emerging markets with its Android One and Android Go initiatives, but the company is now reportedly also working on a mid-range Pixel-branded smartphone, aimed at the price-sensitive market segment. Amid reports of a possible launch this year, Google confirmed it through a tweet but did not reveal the launch date which is expected this month.

As it ramps up its big plans for India, Google will start with its premium Home speakers in the country.

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Users can interact with the Google Home by setting up the speaker to recognize their voice. The Google Home lineup will be in a rivalry directly with the Echo series in a trial to familiarize the concept of consumer-facing Internet of Things devices in India. The report also gives us an insight into their pricing as well.

Google has renewed its focus on hardware to test and model artificial intelligence tools like Google Assistant and Android software for OEMs and developers. However, it now appears that Google could be making one of its own. The high-end Pixel devices, i.e., the Pixel 3 and 3 XL will be launched in India around Diwali. Google has released the April security patch for Pixel and Nexus devices, which will be rolled out OTA over the next few days. Google Home brilliant speakers will appreciate a high ground in India as the search engine has of late been concentrating widely on India with generally India-driven applications and customizations. Google Home and Home Mini will also compete against its rival company Amazon which launched its smart speakers in India last October. The publication claims Google has solidified its strategy for India, which includes bringing its Nest brand to the country, along with Google Wi-Fi and the Pixelbook.

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Amazon, the shopping giant has already launched the Amazon Echo in India and the devices have got a good responses as well. You can bookmark our site and share this news on your social media accounts to let your friends and family know about this information first!

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