Apple Negotiating OLED Display Price Reduction with Samsung

Pauline Obrien
April 25, 2018

Image: Apple's speculated 2018 iPhone line-up.

From 2010 until 2016, most of the iPhones released in even years have included a number in the name, like iPhone 4, iPhone 5, and iPhone 6.

The iPhone X is a much more powerful and feature-packed device compared to the iPhone 8 and iPhone 8 Plus, which are considered as nominal upgrades to their predecessors.

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The report shows that the iPhone 8 made up 23 percent of the total iPhone sales in the first quarter of 2018 and the iPhone 8 Plus 21 percent, whereas the iPhone X accounted for an unimpressive 16 percent. Its second quarter revenues are down up to 7.8 percent for the previous quarter, and around $1 billion less than analysts had been expecting.

The survey also reveals the trend among buyers towards buying past years' iPhones. It indirectly means that he again confirms the already leaked tagline "iPhone X is dead" to its investors.

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Has Apple killed the iPhone X?

According to a report in Digitimes, Apple wants Samsung to cut the price of the OLED panels. He later predicted in March that Apple could cease the production of the iPhone X mid-year.

It is widely believed that Apple will come out three new iPhone models in 2018- two iPhone X variants and a lower-priced, mid-range iPhone model.

Apple iPhone X generated a lot of curiosity, hype and buzz but it certainly was affected by its high price and certain demand issues.

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With an estimated price tag of $799, the 6.1-inch model will be available for almost $200 cheaper than its OLED counterparts, according to a note from Rosenblastt analyst Jun Zhang as obtaied by AppleInsider.

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