Apple Music Has 40 Million Subscribers And A New Leader

Pauline Obrien
April 12, 2018

Schusser played a key role in Apple's acquisition of Shazam, and had worked overseas on the App Store, iTunes, iBooks and more.

Variety found out the news from an internal memo that also revealed that Apple Music now has over 40M paid subscribers in 115 countries.

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Apple on Wednesday announced that long-time employee, Oliver Schusser, who has over 14 years of experience under his belt working at the Cupertino company, has been made the new Vice President of Apple Music and International Content.

Rumors of Jimmy Iovine's detachment from Apple Music don't seem to have hold as sources say that Iovine's involvement has not changed. Now we're hearing that the service has now surpassed 40 million subscribers. That's up from the 38 million that Apple exec Eddy Cue disclosed at the South by Southwest tech conference last month.

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Apple's products and services business, which comprises Apple Music, the appstore and I-Cloud, is now becoming increasingly essential to this Apple's fiscal prognosis as the sensible phone industry has matured and iPhone sales growth has slowed. Schusser has previously led launches of Apple services including the App Store, iTunes Store, and iBooks for worldwide markets, as well as managed label, studio, and publisher relations for Apple outside the US.

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