Apple's Tim Cook 'wouldn't be in same situation' as Zuckerberg's Facebook scandal

Pauline Obrien
March 30, 2018

The announcement follows Apple CEO Tim Cook's criticism of Facebook over their recent data scandal. In the videos below, Cook gives his opinion about online privacy and talked about how Apple is careful with their app star saying, "we do carefully review each app and police now".

When asked what he would do if he were now faced with the problems confronting Facebook CEO Mark Zuckerberg, Cook said: "I wouldn't be in this situation".

Just days earlier, Cook criticized Facebook for their ostensible lack of care when it comes to users' data, specifically the partnership it had with Cambridge Analytica - the analytics firm that worked with President Donald Trump's campaign. "I think it's - privacy to us is a human right", he said. Asked what he would do if he were in Zuckerberg's shoes, Cook responded, "I wouldn't be in this situation".

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"We could make a ton of money if we monetized our customers, if our customers were our product", Cook said an the interview with Kara Swisher and Chris Hayes. An onslaught of negative reactions ensued both from many people and the press due to deep-seated concerns Facebook doesn't care about digital privacy and rather profit off knowing as much about users - like their tendencies and traits - as possible.

"We've elected not to do that", Cook explained, according to Recode.

"I think it's an invasion of privacy".

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Cook also encouraged companies like Facebook and Google to take action on their own to limit their data reliance, though noted it might be too little, too late. "We've been doing this for years".

In an interview with CNN's Laurie Segall, Zuckerberg responded to a question about outside regulation in an unexpected way: "I actually am not sure we shouldn't be regulated". Though the social network's policies have changed in the time since, Cambridge Analytica was able to collect information on 50 million profiles, though only 270,000 people opted into the company's service.

Fast Company noted that while Cook has been vocal about Apple's refusal to engage in the data monetisation economy, Facebook is the most widely used app on the iPhone and reached an 80pc penetration among app users.

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